COEUR D'ALENE, Idaho — They’re praying for snow at Clark’s Diamond Jewelers.
To be specific, they’re praying for at least 4 inches of snow Jan. 11 at Spokane International Airport.
“We want it to happen,” said Dan Clark on Tuesday. “We want it to happen more than anybody.”
If it does, all purchases made at the Sherman Avenue jewelry store through Dec. 31 will be refunded. In other words, it could be the Christmas that diamonds were free, as if delivered by Santa himself.
It’s all part of Clark’s “Let It Snow” campaign that’s added a sales boost, excitement and hopeful customers to the holidays over the years.
To read the full story, visit our content partner the Coeur d'Alene Press.
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